smith teamaker has been producing exceptional full leaf teas, crafted with care, since 2009. i was pleased to join their TEAm in 2020 to produce social content and write social copy in collaboration with their in-house marketing department as they carry on the legacy of the late steven smith. i have enjoyed creating recipe reels, highlighting tasting room activations, hosting instagram giveaways, and branching out into the wonderful world of tiktok. it was a joy to help them reach their initial following goal of 35k followers (from 28k) in less than 3 months, and to continue to surpass that with the current count at over 90k.